I first encountered this track while doing college radio at Louisiana State University in 2005. The format of the station was primarily indie rock with a little underground hip hop thrown in for spice. During one of my normal regular-rotation shifts, this song popped up in the mix. Now, most of the hip hop the station kept in the library was familiar to me. But I had never heard Murs' stuff before and I was immediately impressed. It had been a while since I heard an emcee as direct and unapologetic as Murs is here. And in relation to many of the cultural difficulties still facing the south, this song seemed especially appropriate.
Plus, it's super-fresh.